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Disney Pixar

Publisher
Esse Lunga
Country
ITItaly
First release
05-01-2011
Languages
IP holder
The Walt Disney Company / Pixar Animation Studios
Years active
2011
Approx. cards
144

Disney Pixar is an Italian promotional collectible card game published in May 2011 as a campaign by Esselunga, one of Italy's largest supermarket chains. The collection comprised 144 cards depicting characters from a curated selection of Disney-Pixar animated films, including Finding Nemo, Toy Story 3, Monsters Inc., Ratatouille, The Incredibles, Up, and Cars 2.

Customers received a packet of five cards for every 10 euros spent or 50 loyalty points accumulated in store. Three card types existed (Base, Special, and Super), enabling three distinct games: Le 4 Forze, La Corsa Pazza, and Stella Speciale. The promotion ran from 12 May to 25 June 2011 and proved commercially successful, with over one million collector albums requested and in-store card exchange events organised for enthusiastic collectors. As a supermarket tie-in, it was never listed in specialist game catalogues, which contributes to its obscurity outside Italy.

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